MORE THAN ZERO CROSSMEDIA FESTIVAL
More Than Zero is the first festival, established in Italy in 2008, devoted to new crossmedia creative content.
It is an event and an online space for those who are looking for and offering creativity and solutions in the field of multiplatform entertainment, advertising and brand communication.
It is an occasion for companies, institutions and innovative creative centres to get in touch, conduct research, exchange information, scout for new multimeda projects and be up to date on international case histories.
It is an opportunity for creative professionals to acquire the tools to think and plan through crossmediality within the digital content market.
It is a tool for business and venture capital players who are linked to the net economy and to ICT innovations.
MORE THAN ZERO CROSSMEDIA FESTIVAL 2009 DATES
27th February – 18th June 2009
MoreThan Politics – Political communication and the 2.0 Web - Palazzo Isimbardi – Provincial Council of Milan.
18th June 2009 – Triennale di Milano – More Than Zero Festival
4th-5th November – Triennale di Milano – More Than Zero Festival
-Branded Pitching Sessions
-More Than Zero Crossmedia Festival 2009 Awards
-Creative Open Lab
MORE THAN ZERO Cross Media Festival
18th June 2009 – Triennale di Milano, viale Alemagna 6 Event schedule
10.00 CREATIVITA’ ITALIANA 2.0.
Supported by Forum Net Economy – Provincial Council of Milan and Chamber of Commerce of Milan
What are the latest trends in terms of “Open” business models? How can a successful Italian business tradition, already based on managing and optimising great creative capacities, sieze this fundamental opportunity?
- Tinker.it – The Arduino case - Massimo Banzi, CTO/Co-founder of the Arduino project
- Telecom Italia – UStation and IThink – Salvo Mizzi, Head of Internet Media & Digital Communication
- Shado.Tv, a company working in the areas of Internet TV, branded entertainment and the monetization of digital media properties, presents the Cirkus contest - Davide Bartolucci, Founder and CEO Shado.Tv
- Italian brand communication 2.0 – successful Italian cases
- Cross Creative - the first meta-content factory dedicated to co-creation and co-working for the content, entertainment and communications industry and for new forms of advertising – Liliana Forina e Marina Brezza, Fondatrici
- Fondazione Politecnico di Milano - Enterprise 2.0 - Stefano Mainetti, Digital Innovation Area Director
- Wired - magazine devoted to innovations and new technologies – Riccardo Luna, Director
Call for entries: Shado web tv for Cirkus
11.45 MORE THAN POLITICS. Supported by the Provincial Council of Milan
Political communication and participatory democracy in the age of the Web 2.0.
What is the new role of creative professionals and communicators?
- More Than Politics Lab - Results of the workshop’s first 4 months – state of the art. Roberto Palmieri,Film Director – Mauro Mercatanti, Founder of Ideificio
- Connexia – The results of a research project on politics and social media in Italy - Massimo Cortinovis, President
- Politicians and new communications strategies: Debora Serracchiani,Partito Democratico
- Participatory democracy. Best practices:
Demotopia – Stefano Lazzari, MoreThanZero ICT Manager. Consultant and manager of the Demotopia social network
- Young people and… more than politics
Boosta – Musician, writer and TV presenter
MTV - “Tocca a Noi” - Axel Fiacco, Editorial Director
Bloggers Antonio Sofi and Luca Conti will also be invited to an online debate
14.30 CINEMA REINVENTS ITSELF ON THE WEB
Old media meet new opportunities?
- Agency for Cinema in Milan – the state of distribution in Italy – new possibilities offered by the Web?
- Matt Hanson, expert in new moving image forms and filmmaker – “ A Swarm of Angels”: the first 2.0 film
- Filmmaker – the “Alveare” project - Franz Scarpelli, scripwriter and producer, and Tecla Taidelli, filmmaker
- Wikinimia - Co-created screenplays - Luca Lisci, Artist, virtual world designer, unconventional strategist
- mOOvieOOle - free online distribution - Francesco Liotard, Founder
Call for entries: “Alveare”, a co-developer movie
15.45 INTERNATIONAL CROSSMEDIA CASE
European Broadcasting Union – Transmedia formats: the case of The Truth About Marika (Sweden), winner of an Emmy Award for Best Interactive TV-service - Nicoletta Iacobacci, Head of Interactive TV
16.30 INVESTIGATIVE VIDEO-JOURNALISM
CURRENT TV – The explosive force of Vanguard’s Italian investigative pieces
Call for entries Current (investigative journalism)
17.00 MEDIA FACADES: “Nothing communicates more than the city”
URBAN SCREEN Media facades as tools for an innovative type of marketing - Francesco Carcano and Laura Broggi (Urban screen), Salvatore Ambrosino and Ignazio Setti (Metatron)
Call for entries Urban Screen
17.30 RADIO 2.0
Radio 101 – Fabrizio Savorani, Marketing Director
Call for entries Radio101
18.00 BRAND ENTERTAINMENT
Brand communication seeking new ways…- Roberto Amoroso – Creative Director, SKY
- Alessia Tousco – Head of Production, Yam 112003
- Andrea Betti- Strategic Planning Director JWT Milan / Head of CHUCO (Jwt/Cool Hunting Community)
- Alex Brunori – Executive Creative Director, MRM Worldwide
- Alessandra Alessandri – Owner, LabMedia – Italian cases and comparative examples at an international level
Call for entries:
- Sky
- Yam 112003
- Brand entertainment Cross Creative
19.30 ADV user generated content
V-CAMs (Viewer Created Advertising Messages) by Current Tv
Brands and the UGC formula
Call for entries VCAM Current
20.00 – 24.00 “BALLA. The Night of Digital Afrofuturists feat. Kode9”
DJ Set and performing arts in association with Associazione culturale Situazione Xplosiva.
