RADIO R101 – CALL FOR ENTRIES

1.INSPIRATION

The organizing idea “I want to feel R101” reinforces the station’s positioning statement: “The more you listen, the more you feel it”.

2.AIM

•    The creation of a multimedia area on the radio’s website, R101.it, through projects, initiatives and formats that invite internet users and radio listeners to create video and audio posts (on-line) which, after being gathered on a web channel, will form the basis for the creation of radio content and/or promotions (on-air).

 

3.TARGET

•    Online communication activity is targeted to:

–    adults (30 – 40-years-old) who listen to the radio

–    adults who use the Web but do not listen to the radio

–    young (20 - 30-years-old) heavy internet users

 

4. PROJECT FEATURES

Proposals for content intended for the new multimedia and interactive area must:

be designed to be incorporated in a new area included in the menu: a crossmedia channel (video, audio, images) in line with the radio’s positioning.

be accompanied by a possible interaction mechanism with our on-air radio

include at least one promotional proposal, made up of a video trailer (30”, only on line), an audio ad (30”, radio and on line), banner adv

 

5. PROJECT DESCRIPTION

The project’s outline should be presented as follows:

•    first part:

–    name

–    concept

–    features

–    interaction/on air development mechanisms

 

•    second part:

–    graphic interface proposal

–    description of the main functions and of the navigation system

 

For video and audio trailers the following is required:

 

•    video:

–    synopsis

–    screenplay

–    storyboard

 

•     audio:

–    synopsis

–    script

–    indication of the speaker’s voice

–    indication of the music and possible audio effects